3 Reasons why solopreneurs reach burnout
Living in the digital age has made virtually anybody a superhero. We can answer more or less any question within seconds thanks to the little glass rectangle in our pockets that places the sum total of the world’s knowledge quite literally at our fingertips. If we leave our wallet at home, we can simply tap a reader with our smartphones to make purchases and we can see the faces of those who have moved thousands of miles away at will. We need never be bored again since we can download hundreds of hours’ worth of books, movies, and games from anywhere in the world.
But digital technology has done far more than offer convenience to consumers. It’s also empowered millions to go into business for themselves. But while many entrepreneurs start small and pretty quickly begin to think in terms of upscaling and growth, solopreneurs start their business journey with no intention of expanding or recruiting a team of employees.
There are definitely advantages to this. Solopreneurs add a face to their businesses lending them a personal touch, their lack of employee overheads keeps their operations affordable, and their focus on what they’re great at keeps their attention where it should be. But while solopreneurship has its advantages, those who walk this path have a higher than average risk of burning out. Here's why:
They don’t ask for help
Being a lone wolf is all well and good, and what safer pair of hands to entrust your brand to than your own? But be aware that your insistence on flying solo could inadvertently hinder your productivity. Don’t be afraid to outsource aspects of your business that could include your reach or productivity like marketing or IT support. Check out www.athensmicro.com for an audit of your operation and how you could make things easier and more productive. Sometimes reliance on others is the only thing that can keep your business manageable.
They’re afraid to refuse work
Many freelancers are solopreneurs and as such, they don’t know with absolute certainty where their next payday will come from. Thus, they’re often afraid to turn down paid work, even if it comes from a less than reputable client. When this happens, they can all too quickly become swamped in an inescapable quagmire of work which decimates their work/life balance and seriously undermines their productivity, inevitably leading to a decline in standards. There’s no shame in refusing work if it means that you’ll be able to honor your commitments to your more reliable and trusted clients while also maintaining your high standards.
They don’t set milestones for themselves
We all need a sense of reward and accomplishment sometimes. It keeps us focused and motivated and gives us goals to rally towards and incentives to meet them. But while this process of setting goals and marking milestones is useful for entrepreneurs who have a team behind them, it’s not something that many solopreneurs bother with.
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