Productivity, Delegation, & Deadlines For Solopreneurs
The joy and the curse of being a solopreneur is that we don't have a boss breathing down our necks all the time. In fact, what gets done, and what doesn't is all down to us. Of course, this is a pretty big responsibility, and it can be tough to stay focused and motivated day in and day out.
Productivity is not about emotion. It's not enough to finish your working day and 'feel' like you have got a lot done, you actually need to see measurable results of this as well. To that end, it's essential that you take some time to sort through your tasks on a regular basis and focus on the one that will provide the most significant benefit for your business today. Something that you can use an Eisenhower Matrix to help you with.
In fact, you may find that there are just a few simple things the should take priority, while all the other extraneous stuff of running a business can be deprioritized, and worked on at a later date.
Busy and productive are two different things.
Remember though, that just because you are busy, it doesn't mean you are productive regarding things that will actually have a positive effect on your business's bottom line. Therefore it is essential not to let the illusion of business convince you that you don't need to prioritize.
Delegation used to be something of a joke for the solopreneur. After all, who did we have to delegate to? In fact, traditionally those working alone needed to be 'Jacks of all trades' to survive, but our situation no longer requires this. The reason for this is because it is entirely possible to delegate the less important, or highly specialized tasks for which you are not trained to someone else via outsourcing.
You will find that everything from getting your phones answered by a virtual receptionist, to having someone design your company logo can be outsourced online too. Something that can save you a whole mess of time and stress, and free you up to allow you to focus on the key actions that will boost your business.
We are so often trained through study and work to regard deadlines as the enemy. However, they are in fact a useful tool to help the solopreneur to keep focused and rationalize where they put their time.
In fact, by setting deadlines, you can encourage yourself not to waste time on unnecessary tasks. Although you do have to ensure they are reasonable and well spaced; otherwise you could end up creating more stress for yourself than is healthy. Of course, as the sole proprietor of your business, this is never a good idea, as you need to be on top form for your company to succeed!
Also, deadlines can help a lot when it comes to maintaining a decent work-life balance, and stop your business tasks bleeding over into your evening and weekends. It is therefore essential that solopreneurs stop regarding deadlines as the enemy and start to perceive them as the useful tool they are in the quest to improve productivity.
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