Making your home-based business look more professional
Running a business from home is the ultimate dream for many people. Not only do you get to design your own working day, but you also get to do things your way - even if that means staying in your PJs all day.
However, when it comes to impressing your clients - you’ll want to create a professional image that shows them you’re the real deal. While this might sound difficult for a home-based business, fortunately, there are ways to achieve it.
Give your business a makeover with these useful tips for making your home-based business look more professional.
Separate your business life from your personal one
When you work for yourself, it’s easy for the two parts of your life to merge into one, but this might not be the best way for you to do business. Separating the two elements can make it easier for you to manage your business, as well as create that important work-life balance. Set yourself up with different telephone numbers, email addresses, and bank accounts to start keeping things separate.
In many home-based businesses, a registered office is used for a Ltd company to receive mail to a professional-looking address, which can also stop unwanted visitors from calling at your door. Ensure you use your business name wherever possible to add further separation between your working life and personal one.
Meet away from your home
Conducting meetings in your home doesn’t reflect the most professional image, especially if you don’t have a dedicated office space. Meeting away from home is a great way to meet clients in a neutral setting, as well as get you out of the house once in a while. Choose great meeting spots like coffee shops, cafes, and hotels to impress your clients, and remember to put the receipts on expenses so that you’re not left out of pocket.
Build a great brand
The way you style your business can make a great first impression on clients, as well as help you to project a more professional image. Creating a personal brand will help show prospective clients what you’re about and make you more memorable, which is ideal for securing future work. With a brand in place, you can use it on everything from your website to your invoices to cement your status as a professional and keep up with the competition.
Get a virtual assistant
If you don’t have the resources to hire someone full-time, then a virtual assistant could be just what you need. Virtual assistants can be hired on a per-hour basis, allowing you to assign tasks as they’re needed. Having someone manage your appointments or arrange meetings on your behalf can make your business look more professional, without you having to bring someone onboard on a permanent basis.
Establishing and maintaining a professional image is a key way to help your business grow. Focus on projecting that professional image to help you make a great impression on your clients on the outside, even if you are working from your couch. Is your freelance image as professional as it could be? Start making those important changes today.
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