There are several things you can do to develop your brand, but it’s often hard to know where to begin. When you run your own business, there are a lot of decisions you’re going to need to make, and you want to make the right ones.
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When we work together, you are more than a client. You are a friend. I love that I am able to work with so many other women in different seasons of life and walk away with a new friend each time. Part of what I look for in a new client is someone I can relate to, get along with, and talk with easily. I want our relationship to be natural and welcoming.
Read MoreSometimes branding can feel overwhelming. It can feel like a daunting task to brand your business and make it just right. Business owners often assume that branding is more than it has to be, but creating an intentional brand is all about keeping it simple. Doing too much and going over the top with your brand can actually hurt you in the long run.
Read MoreDo you ever wonder what a brand designer really does on the computer all day? Most brand designers spend their day sketching, illustrating, and designing until they get it just right. But on top of that, true brand design also takes research, deep digging, and intentional planning to create the right look for your business.
Read MoreIf you've looked into working with a brand designer, you've probably found that their schedule might be booked pretty far in advance. Most of the time, I am booked 6+ months in advance to work with small business owners on creating and improving their brands. This might seem crazy to think that you need to schedule with a designer so long before you actually get to work with them, but most quality designers fill their schedules fast and it might be worth waiting to work with them.
Read MoreHaving an intentional brand means that you are purposeful with your brand and business. It means that you have a clearly defined foundation, strong brand graphics, and curated brand collateral. But all of the work that goes into creating an intentional brand can be wasted if you aren't intentional about using your brand.
Read MoreYou know how we brand designers always say that your brand is more than your logo? When we say that, we are talking about the deep stuff that makes up the foundation of your brand. But when it does come to the design of your brand, there is also more to that than just the logo too.
Read MoreIf you invested time and/or money into creating a beautiful brand, don't you want to use it? I often see business owners who have a great logo and brand style developed but don't take it a step further into developing strong collateral items too. But branded collateral can make all the difference when promoting your products or services to potential customers and clients.
Read MoreAt first glace, a logo design seems simple. But as a brand designer, I know that there is so much more than meets the eye that goes into a logo design. Careful thought and intentional consideration goes in to choosing fonts, colors, and layout so that each logo tells the right story and communicates the right message.
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