3 Ways to generate interest for your business
Being a freelance business owner has its advantages and disadvantages. One of the advantages is that you’re in control of your own business. One of the disadvantages, however, is that you also have to be in control of generating interest for your business.
Gaining customers is hard in any line of work, but it’s particularly hard for freelancers. You’re a one-person operation, and you might have to compete with brands that have got entire marketing teams backing them. These 3 things will help you generate interest in your business.
Learn about digital marketing
If you’re a freelancer in the modern age then you most likely rely on the internet heavily (or exclusively) for your business, whether you’re selling physical products or online services. The internet is the best tool at your disposal when you’re working on your own; it helps you to reach hundreds or thousands of potential clients.
However, that doesn’t necessarily mean you’re using the internet as well as you could be. You might have a website and social media pages, but you might not be getting your online content in front of as many people as possible. You need to work on your digital marketing strategy to boost traffic and interest in your freelance business.
Blogging is a good way to post frequent and relevant content that’ll put you at the top of search result pages. You might even want to look into a company such as Lexel to help you incorporate Wordpress into your website. It’s important that you have some sort of content strategy to increase your online traffic.
Let your portfolio do all the talking
Once you’ve taken the advice in the previous point on board, you should see an increase in traffic to your website. Of course, that’s only the first step to boosting interest in your freelance business. A visitor to your website might exit it immediately if there’s nothing captivating on the first page. If you truly want to gain clients then you need to convert that traffic to sales.
Your website’s homepage should have that “wow” factor. That’s why you need to let your portfolio do all the taking. Post examples of your work on the landing page of your site so that potential clients know what they can expect. Whether you design logos or craft handmade furnishings, you need evidence of your work for people to admire. That’s how you get someone’s attention.
Make an impression on your customers
Do you want your client base to grow? Well, the best way to do this is to make a big impression on your existing customers. Happy clients tell people about their experience, and that’s what leads to word-of-mouth marketing.
It’s simple; you let customers spread the word about how great you are and that boosts interest in your freelancing services from other potential clients in your target audience. You need to engage with your audience. Form loyal relationships with your clients so that you’re more than a service. Humanise your brand.
As a freelancer, you have the opportunity to start a one-on-one discussion with customers. That makes your “brand” personal and relatable. You need to use this to your advantage. You could offer discounts to long-term customers as a way of thanking them. Go above and beyond so that people leave fantastic reviews on your website. You could even offer discounts to customers who refer your business to their friends. That’s a good way to boost your clientele.
This post was done in collaboration and may contain affiliate links.