Do you often feel like you're lost in your business? Like you don't know what direction to go in and feeling like you're being pulled every which way? Do you desire to find your unique perspective and specific purpose so your business can thrive where it's supposed to? I've been there. And so many creative business owners feel this way too. I hear it all the time. You know you need to find your focus but you don't know how. Finding clarity and focus for your business doesn't have to feel like such a huge feat. With some simple and intentional steps, you can dig deep and bring clarity to your business too.
Why you need focus and clarity
I see this happen too often. So many business owners feel lost on what to do. They want to do it all. They aren't sure what they should be doing. They don't know where to put their focus and attention and end up feeling scattered. And when you feel scattered in your own business, your potential clients and customers will feel it too. Without the right clarity and direction of your business and brand, your message will be unclear and you won't be reaching your target market effectively.
Clarity for your business means that you have clearly defined what you do, why you do it, and who you do it for. It means that you know, without a doubt, your mission and message and can communicate that to your audience well. It means that you've found your focus and purpose and are intentionally pursuing that with all your heart and hustle. Finding clarity means that you know what really matters for your business and why. Sounds pretty good, right?
Defining these things can feel intimidating. It can seem like such a big decision and leave you feeling like you'd rather not commit to anything so that you don't make the wrong choice. But ultimately, when you do figure out what it is you are meant to focus on, it hits you like a ton of bricks and you feel like you should have been doing this all along. I've gone through this in my own business and finding that clarity makes things so much easier. It's easier to make decisions because you know your core mission. It's easier to communicate what you do because it is your God given purpose and you know that without a doubt. It's easier to run your business because you have these things clearly defined and you don't have to spend time thinking about it or changing your mind often.
Finding clarity and focus in your business is so important because it guides the rest of your business. It should be done before your brand, your site, and your products or services so that you can make the decisions in those phases easier. In fact, it's why I go through such a detailed strategy process with each of my brand clients. Because a business that lacks clarity lacks intention. And without intention you'll end up spinning in circles doing things you don't really need to be doing instead of moving forward in the things that will help you grow your business. After you do the soul searching you need to do to find more purpose and clarity for your business, you can use your newfound focus to build your business with even more intention.
How to find it
You might be thinking that this is you. That you lack the focus and clarity you need to propel your business forward with intention. You know you need to find your specific purpose, but you're not sure how to do it. If you get stuck on figuring out what clarity means for you and how to get there, you're not alone. But it doesn’t have to be a challenge. You can find focus and clarity for your business too.
The first thing to do is to think about the story behind your business. Why did you start your business? How did you get to where you are today? You have a unique perspective because of your story. Even if you do the same thing that 1,000 other people do, you do it differently because it’s you. Your journey and your story make your business unique. Use that to your advantage when figuring out how to position your business and establish your mission.
You also need to think about what sets you apart from your competitors. Your specific journey is the biggest differential, but there are other things you do differently too. Determine what it is that makes you special and how you can set yourself apart. Find that one thing that makes you stand out from the crowd and hone in on it.
After you’ve thought about your story and unique perspective, think about why you do what you do and who you do it for. Being able to clearly know and understand this is key. Knowing what exactly you want to do and who you want to do it for will help you to clearly communicate that to others. If you are struggling with this step, think about what fires you up. What are you passionate about? What are you good at? Combine your strengths and your passions to find your sweet spot.
Keep your goals in mind too. Where do you want your business to be in 5 years? 10 years? Thinking about the future and how you envision your business growing will help you to establish a strong foundation now.
The most important in this process though is to consider your lifestyle along with it. You don’t want to create a business that takes away from your life, you want one that adds to it. Think about how you want to live and how your business can support that.
These things will help you clearly define your business mission and purpose. All it takes is some dedicated time to think through your business and purpose. No matter what stage of business you are in, I recommend doing this once a year to assess and evaluate where you are as your business grows and evolves. Give yourself a mini business retreat and take a week or even a month to think through the core of your business and find clarity in what you do.
If you need even more help finding clarity in your business and brand, then I’ve got the perfect resource for you. Releasing soon, the Intentional Business Workbook is designed for the busy entrepreneur who needs guidance and direction to building a more intentional business. In this workbook, I'm giving you the same information and tools I use to manage my business so you can be more intentional with your business too.
The workbook will be launching on October 16th! If you want to grab one of the first copies, drop in your email below to stay in the loop.