Tips for doing a DIY website
Not everyone can be as technologically savvy as they would like to be. When it comes to fields like website development and design, it might simply not click with you. The best idea would be to hire someone who is an expert in that field to do it for you, but that might not always be feasible. That doesn’t mean that you forego the process of building the kind of online home your business desires, however. With a little help, the right tools, and by focusing on what decisions you can make with an informed eye, you can still end up with a first-class business website.
Put the plan together
Even if you don’t know how to build it, you should consider the building blocks that create the site. In particular, you want to think about what content, information, or other features (such as forums or online storefronts) should comprise the website. Is it the primarily to provide information services and products? Do you want space for testimonials or reviews? Do you plan on adding a blog to it? Plan and outline your website before you think about building the first page.
Choose a platform you can work with
If you’re at least somewhat computer literal (enough to use office software) then there are web platforms that you might be able to understand better. I use and recommend Squarespace because of its intuitiveness. It is easy for my clients to use and understand no matter what level of tech knowledge they have. Another great and well known option is Wordpress. Even if you don’t build the site yourself, you can use online manuals like Easy WP Guide to learn to upload and manage your own content when the site is built.
Use a helping hand
If you can’t build your own website, then you need to make sure that you use a team with all the skills you need. Website design and website development are two very different processes. If you can design a good website but you can’t make, you need a developer. There are some agencies like LAMPP Web Solutions that can take on both roles. Make sure that you’re choosing the team with the exact skills that you need. A team with design capabilities but no development expertise might see that you end up no closer to a complete website than when you started.
Brand with intention
If you’ve spent time coming up with a distinct and attractive visual brand, then you don’t want to waste it by not using it with the website. Your brand might have to be adapted somewhat to the new medium, but putting together a brand style guide, as shown at HubSpot, can help you both preserve and convert it to fit the site as best as possible. If you’re already putting your brand out there in the physical world or through social media, then keeping the site consistent with the rest is an essential part of further cementing the business’s visual identity.
The business website can be one of the most powerful tools for marketing, converting, and retaining your community and customer base. Don’t skip it simply because you’re not as comfortable with the internet as you might like to be. In time, you may even find yourself getting more web savvy than you expected.
This post was done in collaboration and may contain affiliate links.