Top Tips For Running A Blog Business

Running a blog as a business can be extremely exciting especially if it’s something you are considering pursuing as a career. It’s great that the current generation can earn a living from an online space that they own themselves. But having your blog as a business can have its challenges. Here are four tips that will help when running a blog as a business.

Intentional Business blogging

Know Your Audience

Finding out who your readers are, can help grow and develop your blog so that the right people are sharing your content. If you’ve just started a blog, consider your blog topic and then figure out who your target audience is. Who will be the ideal reader of your content? You can also look into this using analytic tools such as Google Analytics and most social media platform insights, to get a better understanding of what age they are, where they come from and their interests.

From knowing your audience, you can tailor your content, giving it more chance of being shared by your readers, thus reaching out to a broader demographic and increasing the popularity of your site.

Regulate Finances Correctly

If you’ve started earning money from your blog - congratulations! Hard works always pays off, and when you get your first sponsored collaboration, it can certainly feel like you are making your way up in the business of blogging. It’s important though that if you are earning this money, as well as having a full-time job, you still need to register as being self-employed. This is extremely important because you’ll need to pay taxes and understand tax legislations like IR35. If finances are not your strong point, hiring an accountant to look after your incomings might be good.

Always Look At Development

With a blog, there’s always something you can be doing. Whether that’s analyzing your audience more in-depth, updating old content or promoting your blog posts on social media. If you want a business to grow, you have to re-invest and regularly look at developing your blog.

An example of this would be to purchase your own domain or look into updating your website appearance. By developing your blog, you are improving its presence on the internet, and you’ll find more opportunities will come your way because of it.

Actively Look For Opportunities

When it comes to the paid work, you need to actively been reaching out. These opportunities won’t just land in your inbox overnight. Look for PR and marketing companies that have blogger outreach as one of their client services. This may mean that they have a pool or database of bloggers that they use for their clients and once you’re known to them, you’ll often form a long-standing relationship and be the go-to blogger for any campaigns that come in.

Follow these tips, and you’ll soon be running a successful blog business. But don’t think that this will be an overnight success. Like many other businesses, it takes time and a lot of effort. But if you have the drive and passion for it, you’ll certainly reap the rewards.

This post was done in collaboration and may contain affiliate links.


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running a blog business