As part of my series on email marketing, I wanted to touch on the topic of pop up boxes. I know this is a big debate and some people are all for them while others despise seeing a pop up box anywhere. I won't get into it too much, but I did want to share my recent experience with this. To be honest, I used to be one that hated the pop up. I said I would never do it for my own site. But after reading some research on the benefits of having a pop up box for email sign ups, I decided to give it a try. I was immediately converted. I had a huge jump in my email list as soon as I added it, and I continue to grow the list at a steady rate. While I don't think the pop up box was the only reason for this growth, I know it had a lot to do with it.
After adding the pop up, I had several other business owners and website designers asking me how I did this, so I decided to turn it into a blog post to help out anyone else with this same question. I am not saying that you have to do it with your website, but it is worth giving it a try if you can. You may notice a jump in subscribers too.
Personally, I use Mailchimp for my email marketing and I highly recommend it to other business owners (more on that here.) Setting up the pop up box using Mailchimp was a breeze, and even though I did it using my Squarespace site (which I also highly recommend), you can easily add it to any website that you can edit.
First, log in to Mailchimp. Seems self-explanatory, but just covering all my bases here.
Once you are logged in, select the list you want to use for your sign up box.
Next, click on the subscriber pop-up option to style and add your pop-up.
Then you can add an image, select your fields, and style your pop-up to match your branding. You can also preview the pop-up using the link in the top right corner. Once you are happy with how it looks, you can add it to your site.
To add the pop-up box to your website, click on view code at the bottom right corner. Copy the code from the window and paste it into the appropriate spot on your website. To do this in Squarespace, I used the code block at the bottom of the home page and entered the pop-up code in the box. Once you save the page edits, the code block does not show.
For other websites, it will be a little different, but once you determine where to place the code, all you have to do it add it to your website.
All of this was done in a matter of 15 minutes for me, so it can be done fairly quickly. I know there is a debate about whether or not to use a pop-up, but if you decide it is a right fit for your website, you can easily implement it directly through Mailchimp.