We all know that Pinterest is one of the best marketing tools for small businesses. In fact, it is one of my biggest traffic sources for my shop and the blog. The key is knowing how to use this source to best benefit your business. I have already talked about why you should be deleting your pins so that you can maximize your exposure, but today I am sharing some basic tips on how to best use Pinterest for business.
- Create a business account and use the analytics: if you are using Pinterest specifically for business, it is important to set up your account as a business account so you can take advantage of the analytical and other business specific resources Pinterest has to offer. The analytics will give you info about what pins are most popular, what is being repinned from your website, and what your followers are interested in. I encourage you to take time to look around your business profile so that you are more familiar with what the analytics can do for you. If you need to switch your account to a business account, check out this how to guide.
- Create boards and use pins relevant to your audience: quality over quantity, (link to other post), pin a mix of your own pins and others, connect to target audience, pins of value
- Update your boards and keep it organized: every so often I recommend organizing and updating your Pinterest boards. When we pin, we can easily go overboard on inspiration so it helps to go back through and make sure that you are including quality pins that match up with your brand. By keeping it organized and cleaned out, it is easy for your followers to find something from your boards and follow along with what you are pinning. Plus, if you need to reference that one pin you saw last week at midnight when you couldn't sleep, you have a higher chance of finding it when your boards are organized.
- Connect it to your website or blog: using Pinterest for business only goes so far unless you directly connect it to your own website or blog. Add a pin it button to your images and link to your Pinterest profile so your audience can follow you. If you need help on how to add the pin it button to your website, see this guide on Pinterest.
- Optimize your images: I am sure you have heard it before, but vertical images are known to do better on Pinterest. If you optimize the images on your blog for this layout, you can pin the photos directly from your blog to Pinterest without having to create Pinterest specific images. Also, images with text on them tend to be noticed more too. But remember, keep with your brand aesthetic when creating your images so that your brand is well represented on Pinterest too.
Take it a step further
These basic tips will set you up for success on Pinterest, but there are some more advanced things you can also implement to get even more out of your Pinterest marketing strategy.
- Rich pins: if you have not enabled rich pins for your account yet, you'll want to be sure to do that so you can get the most out of your pins. Rich pins are pins that include extra information right on the Pin itself. For example you can have extra info about your product or service directly listed on the pin. (See how to set up rich pins here. )
- Promoted pins: I'll be honest, I have only experimented with promoted pins a couple of times, but in my short time using them I saw the benefit. You can use promoted pins to help showcase a big project, new product, or special service. This can especially come in handy when you are launching a new product or service to increase your exposure during your launch period. (See how to set up promoted pins here.)
- Analytics: there are two ways you can utilize analytics to maximize your Pinterest marketing. You can use the direct Pinterest analytics to see what pins are getting the most repins and traffic from your account, learn who your audience is and what they are most interested in, and find out what people are pinning from your website. But you can also use Google analytics to dig further into analyzing your Pinterest marketing. You can look at which pins are being traffic to your website and how many visitors are coming from Pinterest. Once you know what pins are most popular, you can use that information to create content upgrades to those posts and write more content related to those topics. It is a great way to learn and understand your audience too. Plus, unlike most other social media sites, pins stay relevant longer and are repinned more over time. So you want to be sure to give it the attention it deserves since it is an ongoing marketing tool. (See more about Pinterest analytics here.)
Developing a strong Pinterest strategy will be greatly beneficial for your business. While I am a firm believer that you don't have to necessarily utilize every social media for our business, I also believe that Pinterest is one of the strongest marketing tools for most creative businesses. If you use it strategically and put some thought into how you pin and share, you will notice an increase in your exposure and engagement. With Pinterest being a great source for traffic to your website and blog, you want to be sure that your business is being represented well on this platform.
Don't forget to follow along with me on Pinterest too for inspiration on all things business, branding, intentional living, motherhood, and more.