I recently shared the importance of having a website for your business, but equally important is keeping that website updated and making sure your content is relevant. Now, I'm not saying you should redesign your website once a month, but there are a few things you should be doing on a regular basis to make sure your website is reaching its potential. Let's talk about why you need to update your website and what you can do to keep it relevant.
Keep It Fresh
Updating your website often with new images and updated content will keep things fresh for old visitors. If your website is working for you, you should have repeat customers or readers coming back to your website again and again. They don't want to be met with the same old images and text for a year, or they may not come back as often. Again I say, this doesn't mean you have to update your website every day, but make it a habit to check things once or twice a month and add in some new images or text.
Things get outdated
If you offer a service, it is important to update your portfolio page often so your potential new clients can see what you have been working on lately. If you sell products, you will probably be adding new items, but don't forget about the old ones. If they are out of date or unavailable, be sure to update those so that it doesn't confuse customers and clutter your website. Things can become outdated really easily, and it's important to keep those things up to date for your website visitors. You don't want to show them products from last year's collection only for them to find they are no longer available. You don't want to have employees listed that no longer work there.
Links become broken
Links can change often, so be sure to check links that you have within your site so that they are all linking correctly. You don't want to send someone to a broken page and have them leave your site because they can't find what they are looking for. Every so often, click around on your own website to make sure that all of your links are updated. The same can be said for links outside of your website too. If you change pages within your website, links on your social media accounts or other websites will become broken.
Your website won't update itself. You have to make time to do these things for your business and brand. While they may seem like tedious tasks, I promise that doing this will be beneficial to your brand. Updating your website will ensure that your audience is seeing the most useful and relevant information to them. Here's what you can do to get started:
- update your headshot
- replace the images on your home page
- check your content for outdated text
- check for broken links
When I finished a website design project, I always spend 30 minutes going through a video tutorial of how to use the new website with my client. I do this because it is important to know how to use your website so that you can manage it well. Getting a website is the first step. But then you can to manage it and use it for what it's worth. A website can be a great tool for your business, but if your website is outdated, unprofessional, and full of old content, then it gives a bad impression of your business. It shows visitors that you don't care about your business and that you may treat your work the same way.
Do you update your website, or is it old and outdated? What are some ways you keep your website up to date?
PS: If you liked this post, you might also like Why Every Business Needs a Website.