Understand What's Not Working
It is important to start off by analyzing your current blog and determine what is working and not working for you. Use your analytics to see what your readers are drawn to and what post topics they are reading more. You should know your target audience and how you want to reach them so that you can tailor your blog content to those readers. Even if you enjoy writing about fashion or food, it may not be what fits for your business or what your audience wants to read. Gear your content towards your ideal audience to draw them in and keep them coming back for more.
When I started blogging, I wanted to write about a variety of topics to be a place for lifestyle inspiration and business strategies. However, I quickly realized that I did not have the time and resources to cover all of those topics and do it well. The quality of my content would have suffered because I would have been stretching the blog too far. I honed in on what I was most passionate about, what I felt most qualified to write about, and what I knew would attract my ideal reader. In the end I started focusing more on three areas: business, weddings, and motherhood. While those three areas have a small overlap, they are the three areas I feel most drawn to as a writer and the areas that my business is gearded towards so I knew that my customers would benefit from the blog and vice versa.
Create Quality Content
I am sure you have heard it before but content is king. Your readers won't waste their time reading something that is not of value or interest to them, so don't waste your time writing something that won't be read. Take time to brainstorm quality topics and do your research for each post. If you are writing within your niche, you will already be writing about things that interest you and that you are more qualified to write about too. This will help to translate your expertise to your readers and make your post more interesting to read. If you struggle to write something, most often that show through to your audience.
Like I said earlier, when I was planning to write about a larger range of topics, my content would have suffered because I may not be as interested or qualified to write about some things as I am about business, weddings, and motherhood. It pays off to have a more focused niche and smaller targeted audience so you can gain loyal readers that will come back again and share your content with others.
Design, Style, and Images
I know I just said that content is king, but that means images and design are queen. It is proven that people judge your overall expertise based on the design of your website and blog. If someone visits your site and is overwhelmed by poor design and layout and low quality images, it will turn them away. You want to draw in your readers with eye-catching images and high quality design. After all, first impressions are everything in the online world. Simple is always better and keeping your blog organized will help your readers navigate your site easier.
It is also good to overlay text on images so that when you share them on Pinterest and other social media sites, it catches the attention of potential readers and they may be more likely to click on your link if they see something that interest them.
Consistency is Key
Setting a consistent blogging schedule will help keep you on track for writing and posting along with giving readers an expectation of when they will find new posts on your blog. Find a schedule that works best for your and business or blog, and don't force it. Even if you would ideally like to post daily, it may not work for you. Whatever achedule you come up with, stick to it as much as possible.
For my business and schedule, I make new blog posts on Monday and Wednesday and share archive posts or miscellaneous posts on Friday. I also try to stick to business and design related posts on Monday and wedding and motherhood posts on Wednesday. Anything that doesn't fall into those major categories that my blog focuses on gets shared on Fridays and an extra feature. I make an editorial calendar for each months posts ahead of time so that I know which articles to focus on first, and once those are written I schedule them to post using the Squarespace blog scheduling feature.
Make Time to Write
Once you determine what blogging schedule works for you, you have to set aside time to write your posts. It is helpful to know what topics you are planning to post so that you can focus on writing those first. Staying organized with your blogging can go a long way, especially if you don't have a lot of time to write. Another great tip is to write a lot of your posts at the same time. If you set aside a block of time to write, then you can knock out quite a few posts at one time and have them ready to go when you need them. Plus, you will get into a writing groove and find that it is a little easier to write once you get going.
For me, I have one day a week devoted to blog writing. This includes the writing, editing, images, research, and editorial planning. Some days I focus on just wrong and other days I try to do the planning. Writing my posts in blocks like this allows me to always have a blog post ready to go when I need one.
You spend a lot of time researching topics, writing posts, and creating images for you blog so I am sure you want to get as many readers as you can. Posting the content to your blog is not the end of the process for you. If you already have a large blog audience, then you will automatically have traffic to your blog from loyal readers, but to continue growth of your blog you need to market your posts. Sharing your posts on social media is the most obvious way to do this. Another way is to create a feed of your new posts on Bloglovin. If you are not familiar with this site, it is a great way to read your favorite blogs in one place. So naturally, your business or blog could benefit greatly by sharing your content with followers in this format. In addition, you could also share your new posts via email to your email list.