I am not a big believer in New Year's resolutions, but every year I like to sit down, reflect on the previous year, determine what worked and what didn't, and make a list of goals for the year to come. I consider this my yearly prep session to get my head and my heart in the right place so I can make the most of each year. Based on how the last year went and what goals were accomplished, I am able to reasses and create new goals with intention of actually reaching those goals.
I always set both personal and business goals, but I wanted to share with you the goals I have set for Printed Ink along with some tips for setting your own goals.
How to set your own goals, both personally and professionally
Pick a word/verse: For me personally, the first thing I do is pick a quote or bible verse as a theme for the year to keep me focused and motivated. This year I am focusing on being. Being present. Being content. Being brave. Being inspired. Being faithful. Being who God truly wants me to be. Being a strong influence on my son. Being an inspiration to others. Being everything I can be. Instead of always thinking about what is next and dreaming of things I want, I want to set my eyes on what is in front of me and fully enjoy each day and every blessing.
Re-evaluate your goals mid-year: While it is important to check your goals periodically to see if you are on track, it is also helpful to re-evaluate your goals in the middle of the year to see if you need to adjust anything. Let's face it, you can dream big and have the best intentions, but sometimes life gets in the way and things change. There is nothing wrong with that, and that doesn't mean you are a failure. You just have to roll with it and make the best of the situation if you are forced to adjust your goals. And hey, maybe you are superwoman and you accomplished all of your goals by July. Then you need to set new goals so that you stay motivated throughout the year.
Set attainable goals: When setting your goals for the year, you have to be realisitic. I have a tendency to live on cloud 9 and dream way too big, but in reality some times you just can't do it all. Stick to simple goals and focus on digging deep into each of them individually rather than giving yourself 20 large items to complete by 2016.
Don't sell yourself short: I know, I just told you to keep it simple and not dream too big. But on the other hand, you don't want to sell yourself short either. You know what you are capable of, and you should tap into your full potential. Go ahead and put a couple of those big dreams on your list. You will never reach them if you don't try.
Set deadlines: Even though I don't have them listed below, I have deadlines in mind for when I would like to complete each goal. You don't have to get too specific (unless you are the kind of person that needs an exact deadline in order to get something done), but figure out a general timeline for your goals so that you are not overwhemled on what to attack first and you don't get stuck at the end of the year trying to get it all done at once. If your specific business has a busier time of year, then plan to work on a handful of your goals during your slower months. However it works best for you, it is beneficial to space them out over the year so that you can approach each goal with the attention it deserves.
My goals for Printed Ink
I always seperate my personal and business goals so that I can focus on them individually. I wanted to share the goals I have set for Printed Ink so you can get an idea of where I am headed this year. I always type these and hang them up in my office so I am reminded of them all year long.
- Connect with customers and blog readers more - become their friend and get to know each other.
- Improve blogging and providing better content.
- Continue to simplify the shop and products.
- Offer new and unique products with more purpose.
- Stay on top of marketing and product development schedule and stay focused. - don't stray from the plan and try to do too many things.
- Continue to develop design style and signature style elements.
- Work on new product packaging and shipping.
- Attend workshop or conference - if budget allows.
- Redo office space and create a more inspiring atmosphere.
If you have any tips to add about setting goals, let me know and I will gladly add it to the list. Happy goal setting!